A clear future as Claris.
Lucy Goss | Foto ©Claris.
Large or small, a company that decides to change its identity faces a massive undertaking. The time and effort required means the entire company and product vision must be fully aligned, with the full team excited for and passionate about the undertaking. Point being, it’s not a choice made lightly, particularly if you are one of those companies that’s been around long enough to know exactly what you’re getting into.
Our brand, FileMaker, is one that carries so much rich history. The company created and defined the Workplace Innovation Platform and has grown to over 50,000 customers and more than one million end-users.
There was only one problem: FileMaker, with its component names of “File” and “Maker,” was simply too specific to span the customer experiences that we want to create in our next 20 years.
For that reason, we decided to choose a new identity.
We chose the name Claris for several reasons.
First, there’s an opportunity to honour our legacy. In 1986, Claris began as an Apple subsidiary. In 1998, the company was renamed as FileMaker, Inc., focusing on its flagship product.
Second, Claris is a powerful word in and of itself, and is borne from the Latin word ‘Clarus.’ It means clear, bright and shining, with an origin that gives it instant global relevance to our customers around the world.
Third, it reflects our future as a multi-service offering bringing together a host of services to create a single, powerful platform. If you’re interested in learning more about that expanded product vision, be sure to read Srini Gurrapu’s post about it here.
Finally, the name reflects our community. I’ve spent my career enabling others to make an impact on the world, and I draw energy from the impact our customers have at work. The word Claris, to me personally, reflects that bright shining light inside our community members.
Of course, we needed a team of collaborators to bring our vision to life. When we finally embarked on our journey to reenergize the brand, we only had one restriction: have everything ready in time to be unveiled at our annual Developers Conference. Only problem was, that gave us just about 120 days: a herculean timeline.
We didn’t just need a talented creative team: we needed the best. Thankfully, the world-class firm of Siegel + Gale was up to the task. They took nothing for granted, performed weeks of research and yet more weeks of thoughtful exploration. Then they worked with my team to get it across the finish line. If you’re interested in learning about all of the ins-and-outs of that process, be sure to read all about it on the Siegel+Gale blog here.
And this is just the first step of many. As we roll out new services for our Workplace Innovation Platform, you will see dramatic changes to the look and feel of our website, marketing materials, UX, and more.
But even as we open a new chapter as Claris, what’s most important is what *won’t* change: our commitment to our community, our mission to bring ‘power to the problem solver,’ and our vision for a working world defined by the Workplace Innovation Platform.
Dit zegt ©Codence er over:
A few weeks ago, we attended the annual FileMaker Developer’s Conference.I say without exaggeration, it was the most impactive conference I’ve been to in more than 20 years of doing this.Firstly, know that FileMaker, Inc. has been rebranded to Claris International, Inc. They remain a wholly owned subsidiary of Apple, and their goal is to create a broader umbrella under which FileMaker lives as one product among complimentary others.A few months ago, Dominique Groupil retired and Brad Freitag stepped in as Claris’ new CEO (both of whom I know quite well). This has been in the works for some time; had it been the only announcement, I would have been pleased enough – but the Claris team had much more planned.The real news from Claris was two-fold: first, Apple acquired Stamplay, rebranded as “Claris Connect”. Claris Connect allows solution developers to easily integrate cloud services and on-premise data sources together. Think of it as “app glue” between platforms like FileMaker, Slack, Hubspot, and literally hundreds more technologies.Claris Connect isn’t only relevant to FileMaker apps: it will allow our clients to use best-of-breed solutions and move data between them in custom workflows. Say, for example, you want to compare your MailChimp subscribers to your active customers list in Salesforce – and get notified when a customer clicks on a link in an email (like this one). What once would have been a somewhat medium-sized task for us to build can now be done in a few clicks and easy configuration.Claris Connect extends the services we can provide to our clients to hundreds of cloud-based technologies.The second significant news from Claris took this concept a step further: they’re working on new versions of both FileMaker and a to-be-named platform that will allow us to stitch together features and cloud-native functions from different technologies. FileMaker will become all the more a citizen among Web-based solutions.We’ll all be able to solve problems much more efficiently, with a better and broader range of available technologies.We believe that as our clients, large and small, look for ways to make digital transformation a reality, Claris and its long-term plans will support you extremely well.If you’d like to learn more, we’ve published a series of posts on our blog, and please feel free to reply directly to this email with questions or comments.